The majority of employers create and manage an employee benefits program in order to attract and retain top talent. While comparing its peers or other benchmarks, an employer typically builds a competitive and robust benefits program to entice prospective employees and perhaps offers quality medical and dental insurance, a matching 401(k) plan, life and disability insurance plans, wellness benefits, and other miscellaneous perks. But some of these employers might be missing a great opportunity to utilize employee benefit design and communication to improve its culture, employee engagement, loyalty, and ultimately, its brand.
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