How Can Employee Benefits Play a Role in Corporate Branding?

The majority of employers create and manage an employee benefits program in order to attract and retain top talent.  While comparing its peers or other benchmarks, an employer typically builds a competitive and robust benefits program to entice prospective employees and perhaps offers quality medical and dental insurance, a matching 401(k) plan, life and disability insurance plans, wellness benefits, and other miscellaneous perks. But some of these employers might be missing a great opportunity to utilize employee benefit design and communication to improve its culture, employee engagement, loyalty, and ultimately, its brand.

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